Bringing clarity and a user-centric approach to help a midsize agency evolve its positioning and voice to help establish it as a recognized thought leader within its industry.
Prophet
When Prophet’s executive team asked me to design a series of thought leadership publications, I saw an opportunity to rethink how their ideas were shared. I introduced a user-centric, digital-first approach that brought new energy to their content. By expanding and refining their brand system, I transformed static, template-driven documents into engaging, flexible publications that better connected with readers.
Before
Previous reports were vertically oriented, difficult to navigate on laptops, and visually dark and heavy. I guided the team toward a digital-first mindset—reimagining the publications for on-screen reading and aligning the design with how users actually engage with content
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Executing On Customer-Centricity Cover
After
The reports reflect Prophet’s broader evolution ... its visible shift toward building creative, activation, and digital transformation capabilities.
Results
