Branding a newly formed, fully vertically integrated lithium giant is a rare opportunity to shape an industry narrative.
Arcadium Lithium
Capture the excitement of a new brand that is unique, efficient, and embodies the combined strengths of both Livent and Allkem.
Establish gravitas and credibility for Arcadium Lithium—a fresh start that is more than just a merger of two companies with a differentiated identity that does not look like a hybrid.
Excite employees and customers about the company’s end-to-end capabilities, combined scale and shared values that distinguish them from their peers.
New Work
Logos Before
Before
Following an in-depth audit of the competitive landscape and a comprehensive review of internal and external communications, we developed a data-informed marketing and communications strategy grounded in clear insights and aligned with organizational objectives.
“We must move to a business that doesn't look like Livent and it doesn't look like Allkem and it doesn't look like some kind of hybrid mix of the two.
It looks like a truly new company and is being run the most efficient way relative to the asset base and the operating model.”
Paul Graves, CEO
Sketches
Selected Logo Direction
Type Direction
Primary and Secondary Palette
Photography Direction and Pattern Design
Photography Direction
Website
Icons
Marketing Materials
Welcome Signage
With the merger complete, the new brand, Arcadium Lithium, was acquired by Australian mining giant Rio Tinto for just over $6.5 billion. This acquisition solidifies Rio Tinto's standing in both the lithium and clean energy sectors.
Results