Arcadium | neueadam

How do you brand a new formed, global & vertically integrated lithium giant.

ArcadiumLithium

Capture the excitement of a new brand that is unique, efficient, and embodies the combined strengths of both Livent and Allkem.

Establish gravitas and credibility for Arcadium Lithium—a fresh start that is more than just a merger of two companies with a differentiated identity that does not look like a hybrid.

Excite employees and customers about the company’s end-to-end capabilities, combined scale and shared values that distinguish them from their peers.

New Work

Logos Before

Before

Franklin Templeton previous CSR was one page of their 2020 Annual Report. In 2022 we designed and created content for over 60 pages detailing their growth and efforts in and around corporate social responisbility.

“We must move to a business that doesn't look like Livent and it doesn't look like Allkem and it doesn't look like some kind of hybrid mix of the two.

It looks like a truly new company and is being run the most efficient way relative to the asset base and the operating model.”

Paul Graves CEO

New Work

Logo Before Merger

Results:

With the merger complete, the new brand, Arcadium Lithium, was acquired by Australian mining giant Rio Tinto for just over $6.5 billion. This acquisition solidifies Rio Tinto's standing in both the lithium and clean energy sectors.