Lorem delore how do you brand a new formed, global & vertically integrated.
Scion
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“We’re working on how we stay true to the voices of our brands, to keep communicating in ways that are thoughtful, responsible and relevant.”
Lauren Merritt, Vice President of Brand and Experience, The Scion Group
Before
Franklin Templeton previous CSR was one page of their 2020 Annual Report. In 2022 we designed and created content for over 60 pages detailing their growth and efforts in and around corporate social responisbility.
Process & Sketches
Trendsetter After
Free Spirit After
Go Getter After
Results
Scion's brands have seen a significant improvement in their online reputation scores thanks to a higher volume of positive reviews. In some cases, these scores have jumped by as much as 10%.
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