top of page

Expressing the difference between just another dorm and becoming a sought-after living experience.

Context:

Strategy:


Scion

Because Scion’s off-campus student housing properties differ in design, amenities, and resident experience, a one-size-fits-all approach to branding wouldn’t resonate. We developed clear, distinctive brand identities for each property, tailored to highlight their unique attributes and appeal directly to their target audience.

“We’re working on how we stay true to the voices of our brands, to keep communicating in ways that are thoughtful, responsible and relevant.”

Lauren Merritt, Vice President of Brand and Experience, The Scion Group

Before

Guided by strategic insights, we focused on three core personas, each informing a distinct design direction.

Scion_Selected_Expression_012418-2__B.png

Process & Sketches

Scion_Before_Process__Anim__2.gif

After: Trendsetter

Logo

Scion_RDN_Logo.png

Reversed logo and Photography Direction

Untitled-1.png

Various Poster Designs

radian poster SMALL.png

After: Free Spirit

Logo for Mt. Ridge Location

Scion_RDP_Logo__1.png
RP_Expression.png

Swag and Poster Design

RDP_2_1.png
Scion_RDP_Logo_Farm.png

Various Location Logos

After: Go Getter

Logo

Scion_LRK_Logo.png

Secondary Logo Marks

Scion_LRK_Logo__2.png
Scion_LRK_Tile__1.png
Scion_LRK_Tile__2.png

Signage and Letterhead

Results

Scion's brands have seen a significant improvement in their online reputation scores thanks to a higher volume of positive reviews. In some cases, these scores have jumped by as much as 10%. 

bottom of page