Through their 2021 CSR, Franklin Templeton revealed a refreshed brand
that truly mirrors its core values.
Franklin Templeton
Through design iteration and leading the execution of the entire CSR, I guided Franklin Templeton in testing and evolving its new brand; highlighting core attributes while identifying potential weaknesses. The ESG report showcases FT’s commitment to Sustainable Investing and Stewardship. Download a copy here.
Before
In 2022, we transformed Franklin Templeton’s CSR communication from a single-page summary in their 2020 Annual Report into a comprehensive 60-page report. By highlighting their growth, initiatives, and measurable impact, we positioned CSR as a strategic narrative that reinforces the company’s commitment to responsible investing and stakeholder engagement.
Franklin Templeton 2021 CSR Cover & Interior
After
Since launching, the Hello Progress brand campaign has improved trust and favorability by over 25%.
Results
