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A flexible brand framework for a global logistics leader, aligning parent and sub-brands

Context:

Strategy:


Link Logistics

I partnered with Link to lead a comprehensive audit and redesign of Link Logistics’ internal brand structure, creating a flexible framework that unified the parent and sub-brands under a cohesive strategy.

Audit

I led a comprehensive brand audit that unified leadership, marketing, and employees around a shared understanding of Link’s brand purpose, expression, and perception.

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Selected Logo Explorations

After

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Selected Logo Lock-up

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Design Rationale

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Suite of Internal Brand and
External Sub Brand Lockups

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Results

A brand audit and refreshed identity brought Link’s story into focus: aligning people and purpose, elevating presence, and driving growth.

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